Book Review: The X and Y of Buy
This book was sent to me because I am a Book Review Blogger for Thomas Nelson. For more information, check out http://brb.thomasnelson.com.
The X and Y of Buy is a book about gender marketing. Author Elizabeth Pace uses the scientific differences between men and women to help sales associates and entrepreneurs learn the best practices for dealing with different genders. the premise is; if you can market properly to men and women, you will be able to increase sales and expand your business.
I really enjoyed this book. Pace gives us many tips and access to research to help us deal cross-gender. She tells us things like men are more driven and strait forward when it comes to sales. They do not want interruptions and need to get right to the point. Women, on the other hand, want more connection and community when it comes to business relationships. Women will deal with (or add to) the conversations and interruptions if it means a group can come to a consensus.
The only place I found this book lacking was in the “spiritual content” department. Thomas Nelson is a Christian publisher and prides itself on having a spiritual message. If they did not, I would not be picking at this point. It would have been nice to see a link between gender-specific sales practices and proper Christian ethics. Maybe a chapter on how men could treat women with respect during a sales meeting (trust me, I witnessed the degradation of women in many a sales meeting) or some way women can deal with the constant sexual marketing happening today.
Overall, it was a good book. I enjoyed reading sections aloud to my wife and more than once getting that “ah-ha!” moment as I found something that related both to business practices, and my personal relationships. I give this book 4 out of five stars.
-Don-
